J. E. S. Restaurant Equipment Campaigns

Task:

Design a weekly email campaign with a complementary website banner to promote J. E. S.  Restaurant Equipment products.

Response:

At J. E. S. Restaurant Equipment, it was my job to send out a weekly email campaign to a subscriber list of over 20,000 people. While the list of products to promote where chosen by the season, the brand, or the current sale, I would often have say in how each campaign was presented.

Each email campaign was different, I would often test new designs but also new layouts as well. This was the case for the “Get Your Bar up to Par” campaign, as it featured most items in a single email at that point. The previous campaigns were made with single column images, since Mail Chimp could easily tailor them to any email client the customer would use. My solution was to instead build an email template with CSS and HTML, so that users from any client could have a wide selection of products to discover!