Caribou Email Campaign

Task:

Create an email newsletter and banner for Caribou coolers and tumblers.

Response:

For the 2016 holiday season, J. E. S. Restaurant Equipment decided to promote Caribou in their email and marketing campaign. While doing research for their brand, it was discovered that they product similar in quality to their competitor, Yeti, but at a price that was 60% less on average. With that knowledge, I designed the campaign around the fact that our customers would be getting a much better deal. And as caribou are a subspecies of reindeer, I came up with the tagline, “Reindeer Tested, Santa Approved”. 

While I was at J. E. S. Restaurant Equipment, I would also try out different methods for capturing the attention of those who read our promotional emails. For the Caribou promotion, we used footage of their cooler in a field test to increase suspense. To do this, I compressed the video and added a color overlay so that it could be saved as a gif with a lot of detail, but very small file size!